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In a rapidly changing environment where the role of the CMO is becoming more strategic, marketing leaders must be able to balance managing the customer journey, keeping pace with digital trends, and building and motivating strong teams. For additional insights on how other chief marketers have addressed the challenges and opportunities facing the function, view highlights from past CMO Summits.
At this year's CMO Summit, we explored what skills chief marketers need to look for as they create best-in-class teams, ways to develop their marketing talent and how to build their own careers.
Takeaways from our 14th annual CMO Summit discussion with Kathy Button Bell, Esther Lee and Deborah Wahl about how marketing leaders can build best-in-class teams and position themselves for greater career heights.
Watch brief video highlights from the CMO Summit panel discussion and gain insight into finding talent and advancing your career.
Kathy Button Bell explains why marketing leaders need a personal advisory board to help navigate challenges.
For audience insights from the discussion and more highlights from our panelists, view all 2016 CMO Summit videos.