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2016 CMO Summit: The role of a broader vision in talent attraction - VIDEO

May 2016

At this year's CMO Summit, we explored what skills chief marketers need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. Esther Lee, executive vice president and global CMO of MeLife, and Deborah Wahl, CMO of McDonald's USA, discuss the difference between selling a vision and selling a job to attract top talent.

 

To view additional insights, view all 2016 CMO Summit videos.